Music Video: Pick Me Up
LOLA YOUNG UNVEILS OFFICIAL VIDEO FOR
“PICK ME UP”
Track Is From Her New EP, Renaissance,
Set For April 21 Release On Capitol Records
In her new video, 19-year-old South London artist Lola Young performs “Pick Me Up,” alone in her bedroom. Her intimate performance of the playful track takes on a dark undertone as the video gradually descends into a kaleidoscope of unsettling imagery. The clip was helmed by The Rest (Slowthai, Kojey Radical, Joy Crookes) – the duo that directed Young’s “Blind Love” video. Billboard gave fans a first look at “Pick Me Up” yesterday... View the video below, “Pick Me Up” is from Young’s forthcoming EP, Renaissance, which will be released on April 21.
“‘Pick Me Up’ is about love and the loss of it. It’s also meant to be a song about having anger towards someone but still wanting them regardless of how much they’ve let you down and not metaphorically picked you back up,” explains Lola Young. “The writing process of this was super fun, I wrote to a beat that my friends made (Conor and will/Manuka) and it felt super special. My upcoming EP is based around love and longing and being a young girl living in south London falling in and out of love. It’s a 3-track EP that will hopefully take people on a short but meaningful journey.”
Upon release earlier this month, “Pick Me Up” was prominently featured on numerous playlists, including Spotify’s U.S. and U.K. New Music Friday, Tidal’s Rising (earning the cover and the #1 spot), Amazon Music’s Chill Generation, placing at #1 in the U.S. and U.K., and Apple’s New Music Daily. Hailing the song as a “bruising breakup anthem, Idolator noted, “Lola Young cements her status as one of 2020’s most exciting new talents with ‘Pick Me Up.’”
Young also won acclaim for her fall 2019 debut EP, Intro, which contained such songs as “6 Feet Under,” “Blind Love” and “3rd of Jan.” Q Magazine observed, “Young’s songs bring her open-hearted lyricism and London Twang together with a neo-jazz sensibility with one foot always pointed in the direction of the nearest dancefloor.” Clash Magazine praised her video for “3rd Of Jan” as “a ruthlessly honest pop document.” Dummy said, “Lola Young has the most powerful and affecting voice we’ve heard in some time…the young singer is gaining ground fast.”
Drawing on a unique gift for writing songs that encapsulate and explore the human condition, Young turns extremely personal emotions into songs that resonate with universal truths. She began writing music at age 11. Young is a recent graduate of the Brit School, whose alumni include Amy Winehouse, Adele, Freya Ridings, FKA Twigs, Jade Bird, Jessie J, Leona Lewis, Loyle Carner, and Rex Orange County.