"Creating a bag that has all the functionalities required for urban cycling, be at an affordable price point AND to be as sustainable as possible was no easy job." - Jacqui Ma, designer and founder of Goodordering.

The colourful photoshoot campaign designed by art director Kaya Strehler aims to illustrate the playful side of recycling to Goodordering's global audience. Goodordering bags are sold across 20 countries, directly through goodordering.com and selected stockists.

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