I remember the rules my dad laid out for us kids growing up in a traditional Midwestern household: Eat everything on your plate. Finish your homework. Do what you say you’re going to do. That last rule would inform some of the hardest decisions I made throughout my life, whether it was sticking out a whole high school football season as an undersized teen or beginning my journey as an entrepreneur. Now, don’t get me wrong, persistence is a great value to live by. But it has its downsides when you’re an entrepreneur. While a never-quit attitude can make you strong enough to overcome challenges that most people would avoid, it can also lead you to work too hard on the wrong thing for too long and hurt you in the process.

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